Why Is Visual Marketing Essential in a Human-Centered Digital Strategy?
Visual marketing outperforms text-based strategies by aligning with how the human brain processes information.
Flyyer leverages this by creating powerful, image-based link previews that capture attention and drive action.
How Has Digital Behavior Changed?
Global digital adoption keeps rising.
Even in 2020 alone, online shopping surged, proving that digital presence is no longer optional—it’s foundational.
| Key Fact | Value |
| Social media users (2024 est.) | 4.8 billion |
| Visual learners globally | 65% of the population |
| Video share intent | 83% of viewers consider sharing videos |
📌 Source: Wyzowl, Statista, and cognitive psychology studies
Why Are Visuals So Powerful?
The human brain processes images 60,000× faster than text.
Visuals stimulate memory, evoke emotion, and trigger decision-making faster than words.
Top reasons visuals matter:
- Boost recall and recognition
- Increase trust and perceived credibility
- Drive engagement and click-through rates (CTR)
📌 Visuals engage short-term and long-term attention zones, as outlined in our attention guide.
What’s Missing From Most Brand Strategies?
Link previews are the overlooked element in social interactions.
Despite billions of shared links, brands often neglect how their links appear when shared.
Common issues:
- Cropped images or unreadable text
- Broken or missing previews
- Generic metadata (e.g., “Page not found” or “Untitled”)
📌 Result: Users ignore or mistrust poorly designed links—even if the content is valuable.
What Do Users Expect From Shared Links?
📊 In our UX research study:
| Behavior | % of Respondents |
| Frequently send/receive links | 74% |
| Look at preview before clicking | 79% |
| Click only if preview content is clear | 80%+ |
Users scan social feeds rapidly. Eye-catching previews trigger inspection, while low-effort previews are ignored.
How Does Flyyer Help?
Flyyer automatically generates high-quality, customizable social media link previews.
It ensures that every shared link represents your brand with clarity, consistency, and appeal.
| Flyyer Features | Benefit |
| Automated image rendering | Always shows a preview, even for raw URLs |
| Custom layout templates | Aligns with your brand identity |
| Analytics and insights | Track performance and act on viral content |
| Framework support (React, Vue) | Flexible integration with any tech stack |
📌 Discover the visual principles we apply in our effective preview guidelines.
Why Should Marketers Care About Previews?
Link previews are an untapped micro-touchpoint.
They combine visual identity, user trust, and marketing messaging in one glance.
Flyyer previews:
- Improve brand trust at the first click
- Communicate instantly what the content is about
- Increase CTR by up to 57%
📌 This statistic is based on controlled tests shared in our UX research article.
What’s the Takeaway?
Visuals win because users are visual beings.
Social links without previews cost you clicks, trust, and conversion opportunities.
Without Flyyer:
- Generic previews fail to communicate value
- Missed opportunity in social engagement
With Flyyer:
- Branded visuals grab attention
- Clear, attractive content previews increase CTR
- You convert visibility into action
Want to See the Difference?
💡 Try Flyyer free and start creating better previews in minutes.
Need help or have questions? Reach out—we’re happy to help!
👉 Start your free trial
